Hey, I'm ሳባ (Saba in Amharic)
I am a Mixed-Method User Experience Researcher born and raised in Atlanta, Georgia. As a UX practitioner, I strive to utilize research methods to discern user needs, contributing to the creation of user-centric design solutions.
With 3+ years of research experience ranging across academic and industry settings, I aspire to work in spaces that craft products and services using emerging technologies that enhance the experiences of others day-to-day tasks and needs.
My most previous role was as a UX Designer at Nebo Agency, driving end-to-end usability testing and synthesizing industry design patterns to deliver actionable strategy across a diverse portfolio of client accounts.
Me 🤝🏽 Research
Ever since I was young, I have been known to ask lateral thinking questions in hopes of understanding content and material from different perspectives. Driven by my passion to help others, I've always been curious to understand…
Why do people behave the way they do?🔎
During my undergraduate, I worked in four different labs across the University of Georgia and University of Pennsylvania to understand human behavior but the intersectionality of technology and human interaction was what caught my eye the most.
Me 🤝🏽 UX
Upon this discover, I uncovered the realm of User Experience Design, and more specifically UX research. To further my abilities to investigate human behaviors and interactions with the intentions of designing user-centric products and services, I went back to pursue a Masters in Human-Computer Interaction.
During my first year, I studied the principles of the design foundations and research methods used to investigate human behavior with the intention of designing with the user in mind. I collaborated in the designing, execution and analysis of research for projects and learned to get comfortable with uncertainty.
Before my final year, I had the opportunity to spend at summer in NYC interning for Google Labs Generative Media UX team working to better understand how users of their current AI tools interact with the products. This experience helped me understand UX research at an industry level and develop the confidence to present my insights to my cross-functional teams
