Hi, I'm Saba Alemayehu 👋🏽
I am a User Experience Researcher dedicated to producing evidence-based insights across complex problem spaces and translating them into actionable recommendations for strategic design choices.
I have experience conducting user research and producing designs across the entire product lifecycle in areas such as generative AI, shipping logistics, cultural and financial institution, and wellness.
Work 🔎
In Instagram We Trust
Understanding how young people interact with news and media on Instagram and develop trust on the social media platform with design recommendations.
Exploratory Research
Strategic Recommendations
Mobile Design
Mixed Method Research
Data Analysis
HUMO: Plug-in FAFSA Helper
Enhanced the experiences of first-time applicants when going through the federal financial aid assistance program offered through Federal Student Aid.
Exploratory Research
Evaluative Testing
Web Design
Mixed Method Research
Data Analysis
UPS and Small Business
Redesiged the shipping experience to support micro and small enterprises (MSEs) operate end-to-end shipping and logistics out of their homes while fostering direct relationships with carriers.
Exploratory Research
User Research
Evaluative Testing
Web Design
Data Analysis
Mixed Method Research
Coming Soon
Navigation at the High Museum of Art
Designed a Museum Kiosk and redesigned map to allow visitors of the museum to effectively navigate between exhibits and museum’s buildings on the Woodruff Arts Center campus.
Exploratory Research
Field Studies
Evaluative Testing
Web Design
Mixed Method Research
Data Analysis
Coming Soon
Meditation Progress Metric
Defined and statistically validated a new set of meditation progress-tracking framework within ZenVR, a VR application that helps teach beginner meditation practices and habits.
Exploratory Research
Evaluative Testing
Mobile Design
Kiosk Design
Mixed Method Research
Data Analysis
Coming Soon
Google and Generative AI
Worked for Google Labs’ AI test kitchen team to evaluate a suite of generative AI tools and test how users interact with the model.
Exploratory Research
Evaluative Testing
Web Design
Mixed Method Research
Data Analysis