Hello! My name is Saba Alemayehu 👩🏾💻
I am a Mixed-Methods UX Researcher and Masters student at the Georgia Institute of Technology. I have experience collaborating with companies and organizations such as United Parcel Service and Interaction Design Association of Atlanta. I also interned at Google as a UX Researcher during the summer 2024 working to make generative media more user-centric.
Projects
Stakeholder Interview
Coming Soon!
Contextual Inquiry
Role: Lead UX Researcher
Navigation at The High Museum of Art
Designing a digital solution to allow visitors of the museum to effectively navigate between exhibits and museum’s buildings on the Woodruff Arts Center campus.
Literature Review
Comparative Analysis
Direct Field Observation
Coming Soon!
Role: UX Research Intern
I interned for Google Labs’ AI test Kitchen UXR team working to experiment with different ways to make creative tools using AI. One of their most notable products is a suite of generative AI tools used to externally test how users interact with AI.
User Interviews
Usability Testing
Playtesting Session
Concept Testing
Contextual Inquiry
Role: UX Researcher
In Instagram We Trust
Highlighting how young people interact with news and media on Instagram and develop trust on the social media platform with recommendations on how to support user’s content moderation options.
User Interviews
Survey
HUMO: Plug-in FAFSA Helper
Role: UX Researcher
Enhancing the experiences of first-time applicants when going through the federal financial aid assistance program offered through Federal Student Aid, a system that helps users planning to pursue higher education in affording university expenses.
User/Family Interviews
Stakeholder Interviews
Task Analysis
Survey
Read Case Study
UPS and Small Businesses
Role: Lead UX Researcher
Redesigning the shipping experience to support micro and small enterprises (MSEs) operate end-to-end shipping and logistics out of their homes while fostering direct relationships with carriers.
User Interviews
Experience Map
Task Analysis
Competitive Analysis
Contextual Inquiry
Stakeholder Map
Stakeholder Interviews
Survey
Website Analysis